Campaign operations room · Jul 13 – Aug 11, 2026
The Procurement Diplomat 30-day mega-campaign.
Everything below is launch-ready: four doctrine-grade webpages, two email flows with real (never manufactured) deadlines, a full LinkedIn calendar for the profile and the groups, and screenshot-ready visual assets. Built from the Doctrine, voiced as Ruth, backed by the real testimonial file.
The assets
Open anything. It’s all live.
The Doctrine
Terrain-map hero, the Great Lie unredacting itself, the Four Games in 3D, the growing pie, the Oath. The page that makes the brand.
Open → Webpage · $10K–$50K+ offerEnterprise Workshops
“This isn’t training”, a HIPPO Brief that fills itself in as you scroll, the ROI evidence wall, case debriefs, and the honest fall calendar.
Open → Webpage · $1,000 offerThe Diplomat Cohort
A 3D Passport that opens as you arrive, six missions, an honest seat map, and enrollment mechanics a skeptic can interrogate.
Open → Webpage · referenceThe Lexicon
The proprietary vocabulary as a searchable intelligence index, the SEO asset and the credibility signal.
Open → Email flow 1 · days 1–15The Commercial Myopia Files
16 emails: story-led enterprise promotion, the transparent Jul 26 calendar deadline, and the Day 15 free Pre-Brief gift. Copy buttons on every email.
Open → Email flow 2 · days 16–30The First Mission
17 emails: identity-led cohort launch, honest 24-seat scarcity, the reverse-sell, and three sends on deadline day.
Open → LinkedIn · profile + groupsThe public terrain
60 profile posts across three daily slots (mornings teach, afternoons run The Case File), plus 24 link-free group posts. Each with a visual rec, a “why it works” note, and the reach mechanics up front.
Open → Assets · 4:5 export-readyThe visual cards
17 on-brand cards, field guides, stat cards, the Oath, rendered live in the design system, ready to screenshot and post.
Open →The 30 days, day by day
Mission calendar.
Before day 1
The launch checklist.
REPLACE-WITH-YOUR-HIPPO-PREBRIEF-LINK, search-and-replace it with your existing resource’s URL across all files. Email CTAs currently point at the local pages; swap for your ESP’s tracked links.seatsTaken in the inline script), the [X] of 24 in the Day 28 email, and the “two windows held” status on the enterprise calendar. Honesty is the campaign’s engine, never ship an inflated number.mailto:ruths@castlenegotiate.com with pre-filled subjects. If you use Calendly or similar, replace the scoping-call mailtos with the booking URL.campaign/LAUNCH-GUIDE.md.